DeinDeal was founded in 2010 and has since become one of the most successful online shopping platforms in Switzerland aiming to become the best known address for Swiss smart shoppers. Today the company employs 150 people. DeinDeal provides its customers with selected lifestyle products at discounted prices. In addition to a range of regional and local coupon offers with price benefits, the company has also moved into other categories such as «Home & Living», «Fashion & Style», «Brands & Products», «Sport», «Wine & Gourmet» and «Love & Play» DeinDeal purchases products from all over the world and operates its own warehouse in Muttenz. In 2011, the publishing house Ringier became majority shareholder of DeinDeal. Since 2015, DeinDeal is a 100% affiliated company of the Ringier Digital AG.