in our Marketing Team at Headquarter in Lucerne
Bucherer is the leading European brand for high value watches and jewellery. Continuous inspiration from our customers, perfect hospitality and a profound passion lie at the centre of Bucherer's philosophy.
Your responsibilities
- Execute full-funnel strategy together with social media team and performance agency
- Focus on identifying trends and market developments to derive effective campaign insights
- Work closely with the marketing and sales departments to align social media strategies for partner brand activations
- Participate in cross-functional teams to ensure working towards overarching business goals
- Uphold and convey the luxury brand's voice and image consistently across all social media channels
- Execute campaign setup on relevant social media channels
- Adapting the existing campaign content for the social media channels
- Provide support in editorial planning and take responsibility for its seamless execution
- Identify and collaborate with influencers and other partners to tap into new audiences and extend brand reach
- Monitor and analyze social media performance using analytics tools to regularly report on pre-defined metrics and campaign effectiveness
Your skills
- University degree in media and communication studies or adequate training
- First experience in a similar position
- Very good language skills in English and German
- In-depth knowledge of the common social media channels
- Routine use of Microsoft 365 suite (focus on PPT & Excel)
- High degree of initiative, independent and result- oriented way of working
- Communicative online professional with great passion for the luxury goods industry
- Flexibility in terms of working hours (e.g. posting social media posts)
Our strengths - your advantages
We offer you a great variety of assignments in a challenging international environment. We support on-the-job learning, and develop skills by providing specific further training. We want to continue to develop our leading position, and we are seeking above- average, motivated people who want to apply their qualities in a dynamic Company.