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of 12 pages

Category Manager

ELCA Informatique SA

Zurich, Lausanne / Genève

Today

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Category Manager

In this role

Role

Contribute to ELCAs growth by generating enough quality leads
Continuously improve funnel of a given segment, e.g., shorten throughput time, improve shape
Ensure scalability to be able to keep up with growth goals

Responsibilities

Establishes annual marketing plan segments such as the following:
- Society and government, e.g., public administration, cybersecurity
- New technologies and partners, e.g., ECM, CRM, Cloud
- Business, .e.g., Healthcare, Manufacturing, Energy
- Products (own products)
Ensures full understanding of marketing in the given segment (e.g., competitor analysis)
Manages marketing mix (5 P) in given category (segment)
Campaign design and planning, e.g. objectives, tactics,
Operational management of campaigns across all tactics (including events), incl. SEO, SAO for example
Campaign controlling, e.g., number and quality of contacts, required number of marketing qualified leads

What we offer

A welcoming environment and a competent, motivated and friendly team
Interesting and varied tasks
A flat hierarchy and cross-sector collaboration
Work at one of the leading Swiss IT service providers

About your profile

Several years of category management experience
> 10 years of campaign management experience
Strong digital marketing expertise with company possessing a particularly strong reputation in this area
Masters Business Administration
Ability to persuade and motivate colleagues
Can do attitude / entrepreneurial
Perseverance and resilience
Industry background: IT products and services is an advantage but not a must
Location: Zurich, Lausanne / Genève
Languages: English (fit for professional purpose) plus German or French

If you are INTERESTED in applying for this position, please send us your complete application (CV, cover letter, letter of reference, diplomas and certificates).Apply

118 Marketing / Communications / Editorial jobs

Subscribe to this search

Category Manager

Digital Project Manager / Product Owner 100 % (m/w/d)

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Global Programmatic Media Manager

eCommerce Manager

Subscribe to this search

Digital Media Planning Project Leader 100% (F/M)

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Sr. Product Manager

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Zurich, Lausanne / Genève

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