Tissot has been growing and developing its tradition of innovation since 1853. From the early days to the present, in its home in Le Locle in the Swiss Jura mountains, Tissot has translated craftsmanship and precision into stylish timepieces now sold in over 160 countries around the world. Special materials, advanced functionality and meticulous design detail join forces to create the luxury of accessibility. Today Tissot is a member of the Swatch Group, the world's largest watch producer and distributor of Swiss watches. The tradition of innovation lives on, keeping closely in touch with the times.
As Digital CRM Project Leader, you will be part of the international digital marketing team at the Tissot headquarter and in charge of managing the CRM operations across the company and its markets and to drive the change management regarding customer data importance and management. o Create and monitor email marketing campaigns worldwide o Define a dialogue strategy over the customer life cycle o Refine current set-up and processes in order to automate and personalize communication with customers o Coordinate the emailing calendar in close cooperation with the marketing team o Create contest landing pages o Create consumer segmentation / behavior & identify consumer insights o Ensure CRM is integrated in all promotions and initiatives that will be conducted together with Retail, E-commerce and Customer service teams o Support all the operational aspects of the CRM operations including monthly and ad hoc client analysis o Communicate with the markets and coordinate local adaptations if needed o Support and manage the GDPR related requests in collaboration with Legal team o Follow local requirements and laws o Manage the Store Locator updates and needs o Manage Google My Business with the retail and CS team o B2B newsletter tool to manage in the future
o Passionate follower of digital marketing trends and practices o Strong analytical skills o Strong organizational, planning and time management skills o Team player that is self-motivated and has the ability to work proactively and autonomously
o Minimum of 2 years' experience in a similar position o University degree in computer science, marketing or business o Successful management of CRM operations in a B2C company and experience with data management
o French & English excellent (spoken and written)
Chemin des Tourelles 17 - 2400 Le Locle - www.tissotwatches.com