We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.
We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.
Position Snapshot
Location: Vevey, Switzerland
Company: Société des Produits Nestlé
Act. Rate: 100%
Type of contract: Permanent contract
Position Summary
As Global Programmatic Media Manager, you will manage Programmatic Media Communication globally helping marketers (markets, Zones, SBUs) to ensure a seamless and integrated audience-first (paid) media communication approach and effective agency and partnership management. You will also drive Programmatic Media transformation to win in the new reality and accelerate growth.
A day in the life of a Global Programmatic Media Manager
- Drive Programmatic Strategy, Operations, Capability Building to accelerate effectiveness and ROI in Programmatic Media investments
- Guide our local/regional/global teams in all aspects of Programmatic Media together with other digital Media specialists eg "Search Teams", "Data/Audiences Teams", "Media Partnership Manager" and Nestrade
- Actively seek new Programmatic Media opportunities and work with markets, Zones, SBUs, global teams, agencies and Media partners to identify future benefits and ways of working
- Guide and coordinate to establish best-in-class Programmatic Media communication, including full-funnel Media strategies, excellence in execution, digital Media automation, new ways of working and new Media Communication opportunities
- Guide global Media agency leads to drive effectiveness, efficiencies, transformation and consistency across the globe
- Support Nestlé´s 2021-25 strategies to build Programmatic Media future set-up
- Develop trainings and materials to bring Programmatic Media communication capabilities to markets as part of our transformation
What will make you successful
- Experience of managing/working on Programmatic Media budgets
- Strong understanding of the Programmatic Media landscape, with experience across all digital media incl. search, eCommerce and Social Media at Nestlé
- Strong grasp of Programmatic Advertising technology landscape and implications on successful digital media activation
- Experience of working with brand builders and digital teams on defining global/ local digital media strategies also in in media buying (Nestrade) and Nestlé BEP process
- Understanding of measurement solutions and methodologies to calculate media efficiency and effectiveness
- Fluent in English