Marketing Data Analyst (f/m) 80-100%
Responsibilities
- Support the implementation of logics for CRM automation
- Build experiments and tests, defining main metrics and KPI and identifying opportunities to activate, engage and retain our customers
- Develop and present learning from data analysis, providing the foundation for the conception and execution of loyalty strategies
- Define and implement triggers for customer engagement
- Develop campaigns measurements strategies with particular focus on multichannel engagement
- Analyze customer, marketing and web behavioral data enabling effective user segmentation
- Monitor marketing and users trends to significantly improve matching of demand with relevant offers on the platform
- Create dashboards, data visualizations and support the marketing team in the creation of reports
- Collaborate closely with all internal functions and central Marketing Competence Center to ensure alignment on KPIs and metrics between stakeholders
What we look for
- At least 3 years experience working with large database and analytics tools in a marketing context
- Proven analytical experience and familiarity with marketing data interpretation and analysis and experience with customer database segmentation and personalization
- Experience in recognizing and surfacing the triggers for customer loyalty
- Confident with big amounts of data and experience with visualization tools (Tableau preferred, Data Studio is a plus)
- Familiarity with SQL and Google Analytics is required
- Previous experience working alongside CRM and Digital Marketing teams
- Very pragmatic hands-on mentality
- Strong dedication to deliver results and drive change with a positive can-do attitude
- Data-driven thinker who makes decisions based on numbers and is not afraid to perform root cause analysis to solve problems.
- Enthusiasm, positive attitude and team player
- Fluent in English, German and French are a big plus
What we offer- Opportunity to grow in a market leading company with a very strong local brand
- A young, open-minded and motivated team in a multicultural environment
- A shareholder offering an extensive network and various opportunities within the portfolio
- A highly attractive workplace located in Zug, with high quality of living, low tax rates and superb infrastructure
Location
Zug
Kristina Malinovic
Talent Acquisition Specialist