We are one of the world's leading suppliers of equipment and service to packaging and label manufacturers in the folding carton, corrugated board and flexible materials industries. Founded in 1890 by Joseph Bobst in Lausanne, Switzerland, BOBST has a presence in more than 50 countries, runs 12 production facilities in 8 countries and employs close to 5 000 people around the world.
To reinforce teams in our Headquarters in Lausanne (Mex), Switzerland, we are looking for an Application Manager.
Main Tasks
- Combining / bundling the products per PL and services to a solution/application for our customers and sets up a business model - end-to-end - from PDF (specification) to Twin-PDF (relevant quality and productivity reports) - incl. service offering
- Implements an Industry /Application based strategy and translates it with PL Product Managers into tactic-plans and actions including Partners, Sub Suppliers, etc. as input for product evolution plans / product specification input (Application PDP)
- Sets up and maintains an Application Database (including market sizes, technologies, growth rates, etc.)
- Supports BOBST Connect with Inputs regarding substrates, consumables, inks, adhesives, etc. and collaborates with Group R&D to ensure End-To-End Use Cases - considering Partners
- Analysis Coopetition and Partnerships for production steps where we are not in, but would be needed to ensure a full end-to-end solution - in cooperation, alignment and agreement with PL Product Managers / PL Heads / R&D on BU and Group Level
- Develops a tool to analyze with Converters their Job-Baskets and calculate the right technology mix and TCO for their specific needs (in cooperation with PL Process Engineers and PL Product Managers) / being able to check the Packaging Portfolio of Brand Owners to see the optimal production / technology mix (in HP called "Solution Architect")
- Ensures in cooperation with PL Product Management that the Value Proposition, USPs and Product Positioning of each product meets the customers' needs and expectations considering final Applications (including feedback to PL, new product parameters to meet)
- Aligns Application Strategy with the Product Lifecycle Management for the products in her/his industry
- Create Strategy and Tactics of "How to win against competition" in his/her industry for his/her applications
- Understanding the market needs from our customers and the customers of our customers (Brand Owners) to have the right solutions in time
- Cooperates with Business Development, Group level and BU Level for new businesses / business models based on Applications
- Follows the PDP Process for all new developments related to his/her applications
- Aligns TCO and Configuration among the PLs, Applications and other Industries
- Association and Event Participation, Speeches, etc. - for regional associations in alignment with ZBD / Influencing the Market Trends and Brand Owner requirements where possible
- Includes BU Service into the Application Offering
- Ensures Knowledge Transfer and Internal Trainings towards Sales, Functions on BU and Group Level
- Focus on Differentiation & innovations that are new for converters and Brand Owners
- "˜Perceived' as technical and not commercial/sales to enable the customers and BO's to share more information in collaboration
We are one of the world's leading suppliers of equipment and service to packaging and label manufacturers in the folding carton, corrugated board and flexible materials industries. Founded in 1890 by Joseph Bobst in Lausanne, Switzerland, BOBST has a presence in more than 50 countries, runs 12 production facilities in 8 countries and employs close to 5 000 people around the world.
To reinforce teams in our Headquarters in Lausanne (Mex), Switzerland, we are looking for an Application Manager.
Main Tasks
- Combining / bundling the products per PL and services to a solution/application for our customers and sets up a business model - end-to-end - from PDF (specification) to Twin-PDF (relevant quality and productivity reports) - incl. service offering
- Implements an Industry /Application based strategy and translates it with PL Product Managers into tactic-plans and actions including Partners, Sub Suppliers, etc. as input for product evolution plans / product specification input (Application PDP)
- Sets up and maintains an Application Database (including market sizes, technologies, growth rates, etc.)
- Supports BOBST Connect with Inputs regarding substrates, consumables, inks, adhesives, etc. and collaborates with Group R&D to ensure End-To-End Use Cases - considering Partners
- Analysis Coopetition and Partnerships for production steps where we are not in, but would be needed to ensure a full end-to-end solution - in cooperation, alignment and agreement with PL Product Managers / PL Heads / R&D on BU and Group Level
- Develops a tool to analyze with Converters their Job-Baskets and calculate the right technology mix and TCO for their specific needs (in cooperation with PL Process Engineers and PL Product Managers) / being able to check the Packaging Portfolio of Brand Owners to see the optimal production / technology mix (in HP called "Solution Architect" )
- Ensures in cooperation with PL Product Management that the Value Proposition, USPs and Product Positioning of each product meets the customers' needs and expectations considering final Applications (including feedback to PL, new product parameters to meet)
- Aligns Application Strategy with the Product Lifecycle Management for the products in her/his industry
- Create Strategy and Tactics of "How to win against competition" in his/her industry for his/her applications
- Understanding the market needs from our customers and the customers of our customers (Brand Owners) to have the right solutions in time
- Cooperates with Business Development, Group level and BU Level for new businesses / business models based on Applications
- Follows the PDP Process for all new developments related to his/her applications
- Aligns TCO and Configuration among the PLs, Applications and other Industries
- Association and Event Participation, Speeches, etc. - for regional associations in alignment with ZBD / Influencing the Market Trends and Brand Owner requirements where possible
- Includes BU Service into the Application Offering
- Ensures Knowledge Transfer and Internal Trainings towards Sales, Functions on BU and Group Level
- Focus on Differentiation & innovations that are new for converters and Brand Owners
- "˜Perceived' as technical and not commercial/sales to enable the customers and BO's to share more information in collaboration
Experience & Skills:- Fitting to the BOBST Company Culture with the Values (Trust, Respect, Passion, Performance)
- Minimum 10 years experience as Business Development, Application Manager, Product Manager, Technical Sales Manager at a Converter (Flexible Packaging, Labels, Folding Carton, Corrugated Board) or Packaging Expert / Specialist at Brand Owners
- Able to set up TCO tools and Job Basket Analysis for End-To-End Application Approach
considering multi technology processes and production realities in the packaging industry - Know-How in IOT and Industry 4.0 and understanding the trends and vision of Smart Manufacturing
- Technical / Process oriented approach (chemistry degree / engineering degree / etc.)
- Knowing all industry stakeholders from machine manufacturer, ink, adhesive and consumables suppliers
- Knowing main production technologies and machines by heart (all printing technologies incl workflow management for digital printing and flexo, lamination, converting, metallizing, etc.)
- Knowledge about Food Law, Sustainability, Recyclability trends and challenges, etc.
- Used to exposure to Senior Management at BOBST, Converters and Brand Owners
- Likes to work with Facts & Figures, KPIs and Data (Excel based)
- Experience with working in international Teams in a Matrix Organization / Strong Team Player
- Ready to start something from scratch - being part of the journey
- Powerful and charismatic Speaker and Presenter and Trainer
- Likes to travel 50% of the time
- Location: Europe (Western Europe) / (USA) (beginning mainly Switzerland - at least 1 week per month) - Asia in future
- High Skills and Experience in Change Management
- Used to work and follow confidential business environment